MultiversX | Strategic PR for a High-Profile Rebrand

Who is MultiversX

‍MultiversX is a high-performance Layer 1 blockchain built for scalability, speed and energy efficiency through Adaptive State Sharding. It has steadily gained traction by focusing on user-friendly dApps and enterprise integration. With the launch of the xPortal super app, the protocol positioned itself as a contender for mainstream adoption by bridging Web3 and traditional finance.

Goals

‍In 2024 MultiversX set out to strengthen its ecosystem with tools such as xPortal while pursuing strategic partnerships with enterprises and fintech platforms. Success required heightened visibility in traditional media and high-profile public events such as X-Day.

Challenges

‍In 2023 MultiversX undertook a complete rebrand from Elrond, a move that demanded a clear and compelling narrative to communicate its expanded vision. STORM Partners worked with the team at every step. By 2024 the priority was to consolidate that transformation—driving ecosystem adoption, educating users about xPortal and maintaining developer engagement—while competing in a crowded blockchain landscape and reinforcing its position as a leader in Web3 innovation.

Approach

‍STORM Partners collaborated weekly with the ecosystem, business development and marketing departments to shape and execute a coordinated public-relations strategy:

• Distributed press releases and authored thought-leadership articles for both Web3 and mainstream outlets

• Supported the first demo day by preparing startups to pitch VCs and the media

• Managed eight media partnerships and on-site press coordination for the flagship X-Day event

Results

‍• X-Day coverage reached an estimated audience of more than 400 million with over 200 media pickups, including CoinDesk and Nasdaq

• Thought-leadership articles on blockchain sustainability standards were published by Cointribune and other outlets, generating a targeted reach of more than 5 million

• MultiversX Launches Strategic Partnership With Google Cloud to Further AI and Big Data Ambitions in the Web3 World
• MultiversX Announces New Features for the xPortal SuperApp, Set to Rival Elon Musk’s Ambitions for X
• MultiversX now listed on Coinbase

• Eight media partnerships were secured for X-Day, including Cointelegraph and Cointribune

• STORM Partners team members were on-site managing schedules and coordinating interviews, ensuring smooth press interactions

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“We were looking for a partner to help us navigate the complex world of media and we found that in our collaboration with STORM Partners.”
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— Beniamin Mincu, Founder & CEO of MultiversX

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STORM Partners Services Delivered

‍Public Relations Strategy and Execution
Media Outreach and Partnership Management
Thought-Leadership Development
Event Support and On-Site Media Coordination

What This Demonstrates

‍Effective rebrands require more than a new identity. STORM Partners combines strategic communications, ecosystem insight and operational discipline to turn pivotal milestones—such as the evolution from Elrond to MultiversX, into lasting market credibility and sustained ecosystem growth.