Alien Worlds | Interim CMO, Asia Expansion, and Team Restructure

‍Background

Alien Worlds, one of the most-played DeFi metaverse games globally, faced a leadership vacuum at a critical moment. The departure of its Chief Marketing Officer coincided with the team’s push into the Asian market, raising the stakes for both user acquisition and operational continuity.

Without internal leadership, the risk was clear: stalled growth, inconsistent messaging, and disruption across internal and external teams.

‍

The Challenge

• Sustain growth during a high-visibility leadership transition
  
  
• Launch a regional campaign tailored to Asian markets
  
  
• Align internal teams and external agencies without losing momentum
  
  
• Establish scalable systems for the next CMO to succeed
  
  

Our Role

STORM Partners was engaged to provide interim marketing leadership. What began as a three-month mandate expanded into a six-month engagement based on performance.

As acting CMO, we delivered full-stack strategic execution:

• Asia Go-to-Market Strategy
  Developed and executed a localized campaign combining PR, influencers, community activations, and a high-visibility billboard initiative—all unified under the “Play, Learn & Earn” narrative.
  
  
• Operational Stewardship
  Assumed leadership of the marketing department, aligning internal and agency teams across regions and deliverables.
  
  
• Department Restructure & Executive Transition
  Reorganized workflows, introduced scalable processes, and oversaw the hiring and onboarding of a new full-time CMO.
  
  

Strategic Outcomes

• 30%+ increase in active player base
  
  
• Successful market entry in Asia through coordinated, multi-channel campaigns
  
  
• Fully restructured marketing team with scalable processes
  
  
• Seamless leadership transition without growth disruption
  
  
• Strengthened brand and narrative positioning across global audiences
  
  

“STORM Partners gave us the structure and clarity we needed to continue growing while rebuilding our team.”
— Client representative (paraphrased)

‍

STORM Partners Services Delivered

• Interim CMO & Executive Leadership
  
  
• Asia Expansion Strategy
  
  
• Campaign Design & Execution
  
  
• Brand & Messaging Optimization
  
  
• Marketing Org Restructure
  
  
• Executive Transition Management
  
  

What This Demonstrates

‍CMO-as-a-Service isn’t about campaigns, it’s about infrastructure.

STORM Partners delivers executive-level clarity, continuity, and growth discipline. For Web3 projects navigating leadership gaps or rapid expansion, we embed operational confidence when it matters most.